25-Jan-2011

Media Enhancement — Hello ARIA!

By buzzsiekman

Greetings IMC fans:

Whereas last week we highlighted how companies, namely marketers, push the envelope with respect to ethics and targeting minority groups and children, this week I’ll touch upon a more positive topic — how digitization enhances Web functionality and utility.

In keeping with ‘emerging media’ and ‘digital enhancement’ themes, a program in concept form, the Accessible Rich Internet Applications (ARIA) suite, is designed to enhance Web content and applications in order to make it more accessible to people with disabilities. Essentially, the ARIA vignette compliments preexisting programs that strive to facilitate sustainable, interoperable, and accessible web solutions.

The ARIA concept is currently in draft form. That said, an example of what ARIA is capable of at this stage of development involves adding a slider widget to a Google Map. In this particular scenario, the program allows the operator to manipulate zoom levels in the absence of a HTML element.

Numerous academic studies have shown that Web sites offering interactive functions appear to be particularly effective. Therefore, even though the intricacies regarding the application and functionality of this program are still being refined, the practical advancements it possesses are limitless. ARIA is certain to enhance Web site interactivity — and therefore brand identity, which subsequently translates into brand loyalty.

What all with this program offer when complete…?

Respectfully,
Chris

About buzzsiekman

By way of introduction, my name is Chris Siekman and I have the privilege of serving our Nation as a Marine. I am currently deployed to Helmand Province, Afghanistan as the Assistant Fire Support Coordinator for Regimental Combat Team-1. I’ve been here since September 6, 2010 and will return September 2011. I also served in the Navy’s enlisted rank and file back in the early 1990s as an intelligence specialist. Afterwards, I was a State Trooper in Ohio for eight years, mainly serving in the Columbus area as both a Trooper and a Sergeant. I have been in the Marines since 2003. In 2002, I received a B.S. in Public Safety Management from Franklin University (Columbus, Ohio). My wife, Rebecca, and 18-month old Black Labrador, Boomer, reside in San Clemente, California. Rebecca works on the administration team at a high school in Orange County. Very respectfully, Chris View all posts by buzzsiekman
This entry was posted on Tuesday, January 25th, 2011 at 08:50 and posted in Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed.

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